InFocus Earth: A Sustainable Future for Businesses
InFocus Earth is a team of expert consultants specializing in sustainability across various industries, including hospitality, retail, education, and finance. They guide companies in achieving a harmonious balance between profit, people (including stakeholders and supply chains), and the planet. Their goal is to empower businesses to become more sustainable.
InFocus Earth wanted a brand image that reflected their dedication to sustainability. Their logo draws inspiration from trees and water, two powerful symbols of nature's resilience.
Trees: Representing longevity, stability, and the very essence of life, trees embody sustainability. Their role in oxygen production, climate regulation, and habitat creation makes them a perfect symbol.
Water: As the Earth's most abundant element, water represents adaptability, flow, and constant renewal.
The InFocus Earth logo combines the essence of a tree's DNA with flowing lines reminiscent of water. This unique design is further divided into modular squares, allowing for 90 different visual patterns, creating a dynamic brand identity. The colours form a low-energy consumption colour palette across digital applications.
The new brand extends beyond the logo. InFocus Earth's relaunched website offers a user-friendly experience, and consistent design elements ensure a cohesive brand image across all platforms, including advertising, social media, and print materials.
The new InFocus Earth brand identity reflects a balance of modernism and timeless elegance, conveying a sense of expertise, refinement, and unwavering commitment to building a sustainable future.
Visit: https://infocus.earth/
Web Design by: https://xn--xaver-eta.co/
Project Manager: Fourlines Studio Mauritius.
